The accuracy of your database is paramount to the effectiveness of your marketing and sales activity. The extent to which you can direct the right offer to the right potential client will make a significant difference to your return on investment.
At Creative Communications we believe that an accurate database is the lifeblood of every organisation. We work with a carefully selected portfolio of trusted and proven list brokers who comply with (TPS) regulations and who use geo-demographic resources to profile and segment audiences.
So where do we start? First, we import your existing data into a custom-built database, in a format that suits you. We then clean and accurately update contact details for existing and prospective customers.
Our telemarketing team can also gather additional information such as email addresses and fax numbers or ask specific questions to ensure the accurate targeting of specific sectors, audiences or interests. This allows us to achieve higher-than-average success rates.
A word about the Telephone Preference Service (TPS)
The TPS is a centralised service, administered by the DMA (Direct Marketing Association) which allows consumers and businesses to opt out of sales and marketing calls from any company based in the UK. Firms wishing to make telemarketing calls must consult the TPS to ensure they do not contact individuals or companies that have registered. Why is it so important to consult the TPS?
Telemarketing is governed by the Telecommunications (Data Protection and Privacy) Regulations 1999. This stipulates that telemarketers should not call people who have indicated either directly to the company or by registering with the TPS that they do not wish to receive marketing calls. By contacting such individuals companies are breaking the law and risk court action and a fine of up to £5,000.
To discuss how your databases can work harder for your business, Contact Ustoday.
